Tag Archives: forecast

Creating a Bookings Forecast and Revenue Forecast

Monday, December 14th, 2009

I recently blogged on the need for both a bookings forecast and a revenue forecast. Now that we understand the difference and need for both types of sales forecasts, let’s talk about how to create them. While every organization is different in how they utilize bookings and revenue terms, here are a few steps you can follow to ensure you don’t miss anything critical.
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Is Your Sales Forecast a Bookings Forecast or a Revenue Forecast?

Monday, December 7th, 2009

Revenue and bookings forecast. Why do we forecast? So that a VP of Sales can yell at his team to produce more?

Actually, no.

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Visibility Into the Present or Visibility Into the Future?

Tuesday, October 13th, 2009

I recently read a research summary (Sorry, they’ll make you register if you want to view it) jointly published by SAP and Industry Week. The summary and survey results were quite useful, but let’s wait to discuss those.

The SAP branding was fantastic. Attached to the end of the research summary, is a full page ad of a gentleman staring out over a clean, brightly lit factory floor. The bold SAP tag line reads “In a clear new world/you can see far into the present.”

This is great stuff. If you buy SAP software, you get clear visibility into what is happening on your shop floor right now. You will have visibility into how many parts are spinning off the production line and the current value of inventory. SAP delivers software that “runs” your business on a day-to-day basis; so, logically, it promises they give you clear visibility into your day-to-day business. I’m not being sarcastic; this is critical information for executives. If you are running SAP, SAP is probably the best software to provide you visibility into your day-to-day business.

However, ask yourself, how do you maximize your decisions? Are your decisions based on what is happening right now or are they based on what will happen in the future? Let’s make it personal, imagine making these decisions:

  • How many Xboxes do you build for launch?
  • How many people do you hire next quarter?
  • How do you reduce your inventory levels?

Do you make these decisions based on the number of Xboxes churning off the production line right now? Or the number of employees currently in your organization? Or the current value of your inventory? Surely, that information factors into your decision, but what information is key to your decision?

Imagine how your decision would change if you:

  • Knew the market demand for Xboxes upon launch
  • Knew your revenue next quarter (to plan hiring)
  • Knew how many units will ship next quarter (to plan inventory)

How do you make your decisions?

Executives make decisions based on what they think will happen in the future. They use current data to influence those decisions, but the best data would be an accurate sales forecast. If executives were armed with a trusted forecast, then they could confidently make decisions that deliver better business results.

Back to that SAP and IW research summary: the subject was “collaborative demand and supply planning.” One of the key takeaways of this study was the importance of forecasting. SAP and IW summarize the results: “forecasts should be continuously improving to be more accurate. If this is not happening, it will hold back all other significant improvements to supply and demand planning.”

The research speaks: companies demand a view of the future. If SAP gives you clarity into the present, who delivers clarity into the future? Who delivers a clear forecast?

Right90 does.

Right90 delivers a trusted, actionable forecast. Companies are using Right90 to get a clear and trusted view of the future, so that they can confidently make critical business decisions and reap better business results.

Spotlight of the Week: Forecast comments

Thursday, August 27th, 2009

Sales forecasting relies upon accurate and trustworthy data in order to be as objective as possible. Often when you make a change, you need to add context around it to let others know what and why you made the change. This week’s spotlight of the week shows you just how you can do that.

Here are a few ways that adding context to your forecast updates using Right90 can make a difference and add valuable qualitative commentary to your quantitative data.

  1. Documenting reasons for quantity or price changes in the forecast creates a clear trail of why something was changed. It’s especially helpful for updates where someone may wonder if you really meant to increase the quantity by 15%, or if you made a mistake and intended to only increase it 5%. So you can use comments as a way to confirm what may look like incorrect updates to your forecast.
  2. Managers can see all the comments online reducing the need for extra phone calls and emails to try to understand the reason behind updates to the forecast.
  3. Comments about your changes also improve the efficiency of forecast review meetings. With the context for the change right on the screen in front of you, you can spend less time recalling the details and more time focusing on next steps needed to still make your number for the quarter.
  4. Most important, comments help improve communication and drive faster response to changing market conditions. If management sees multiple comments that the quantity was lowered due to competitive price pressure then it can react right away to this forming trend and keep the business.

So where can you see forecast comments in Right90? On the Right90 Sales Forecasting™ screen where you’re entering data, on the Right90 Change Analytics™ screen if you’re looking to see how the forecast has evolved over time and on the Right90 Analysis screen if you’re trying to view overall trends and measure attainment.

  1. If you’re on the Right90 Sales Forecasting screen, right click on any individual line item quantity or price and select the History tab. You can view the most recent changes or all of the historical changes for that line—with or without comments.
  2. Right90 Sales Forecast screen.

  3. If you’re looking at Right90 Change Analytics, select the “Click for more detail” at the bottom center of the screen and the corresponding details will appear.
  4. Right90 Change Analytics

  5. If you’re on the Right90 Analysis screen, click on the blue triangle change history indicator. When the screen appears, you can look at all the changes that line up with your customized forecasting process in Right90 (for example, all the changes grouped within each week of the month).
    Right90 sales analysis screen.

So now that you know why to enter comments and where to see them in Right90, how do you enter comments when you make changes to the forecast?

Two simple options are on the Right90 Forecast screen for adding comments: (a) You can right click on a quantity or price that you’re changing and use the Smart Forecasting popup window which has an entry box for comments, or (b) you can just enter the new amount and comment in the box at the bottom of the screen. Both these options work if you’re forecasting offline in Excel as well.

Right90 sales forecasting

So what are you waiting for? Start entering and reviewing comments so you can make your forecast work and speak for you!

~ Elaine Cleary