Recently, Right90 and Astadia announced that Astadia would resell the Right90 sales forecasting solution into the midmarket. I am very excited about this announcement and its significance on several levels:
First and foremost, it is a natural extension of a partnership that has been close for years. Astadia and Right90 have jointly won and implemented many successful sales forecasting solutions since our first joint account almost 4 years ago. Together, we have established a track record of customer success and value delivery. Formalizing this reseller agreement is just another step towards equipping Astadia to deliver what customers and prospects want: sales forecasting integrated with the other technology components of the end-to-end solutions they are building for sales and marketing.
Astadia’s understanding of how to integrate technology and business processes, coupled with a deep knowledge of the high tech marketplace and associated company best practices, all woven together by high quality project management and a deep concern about setting the customer up for success, has been a formula for high customer loyalty and successful implementations. We could not have chosen a better company to be our first channel partner.
Looking a little bit deeper, this announcement is significant because it’s the first time Right90 will be using distribution to expand the availability and reach of its products. We have always seen a demand for sales forecasting that ranges from small companies to large — from the tactical streamlining of the sales forecast capture process driven by Sales Ops to strategic sales forecasting improvement initiatives driven by the CEO. With this new reach, we will start to be able to address more of the different needs of the marketplace and be able to offer solutions that are more tailored to the different requirements and audiences.
At its heart, this announcement is significant because it is a sign of our maturity as a company and represents a big step forward in our growth. Our business has always changed over the years, but this is a major evolution of how we sell and how we go to market. In parallel, we are expanding our other sales and marketing efforts and pushing into new strategic partnerships and strategic alliances. 2010 is going to be a very interesting year!
Tags: Best Practices, Chairman, midmarket, partnership, sales forecasting
Thank you for the post.
All of us at Astadia are equally excited about this new milestone in our relationship. After multiple years of working side by side, this is a natural next step for both companies, and represents a strategic move forward for Astadia as well.
Astadia can now take to our clients a front-office solution that includes best of breed cloud technologies like Right90 which is a great fit for manufacturing enterprises increasingly focused on sales and marketing effectiveness. By integrating Right90 applications with enterprise applications from other cloud technology partners, Astadia becomes the single solution provider for robust multi-platform, front-office solutions.
We look forward to much success in 2010 and beyond!
Matt Finkelstein
VP, Product Marketing
Astadia